Bruce County launches sixth round of “Spark” mentorship and grants program
October 13, 2024
A sixth round of the “Spark” mentorship and grants program has been launched to encourage Bruce County entrepreneurs, small businesses and non-profit organizations to create new sustainable tourism ideas for the region.
The program is a partnership among Bruce County, Bruce Power, the Bruce Grey Simcoe Regional Tourism Organization (RTO7), Government of Ontario and the Tourism Innovation Lab.
“Bruce County is honoured to be able to provide grants and mentorship via this program to help inspire and support entrepreneurs with the development of sustainable tourism experiences,” said county warden Chris Peabody. “We are excited to join forces with government, businesses and organizations to offer this program again in 2024.”
The program provides selected applicants with a $3,000 grant, mentorship and additional partner support to help get them started. Last year, three Bruce County entrepreneurs were selected to develop new offerings for the region, including farm stay accommodations, a culinary getaway package, and an arts and culture program.
“Since 2019, we have been inspired by the creativity, passion, and innovative spirit of our Bruce County ‘Spark’ Program winners,” said Justin Lafontaine, program lead at the Tourism Innovation Lab. “It has been a pleasure to work with our past recipients, and we look forward to seeing the new sustainable tourism ideas that come forward this year.”
Organizers are looking for sustainable tourism ideas that will enhance the county’s current tourism offerings, create high-quality, low-impact tourism experiences, address gaps in tourism products and services, motivate longer stays and repeat visits, and increase shoulder season visits and tourism spending.
“This program is an excellent way for local entrepreneurs to turn tourism ideas into realities under the guidance of a business mentor,” said John Peevers, Bruce Power’s director of community and media relations, and economic development. “Innovation and mentorship align strongly with the Bruce Power culture and we are excited to support this project to foster collaboration and economic growth in our community.”
Applications will be accepted until Oct. 24. Following a juried review process, finalists will be invited to a Pitch Session where three winners will be selected.
For more information on the Bruce County “Spark” Program and to register for an upcoming information session, visit www.tourisminnovation.ca/bruce.
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